The easiest way to
  • break down
  • check
  • segment
  • expand
  • understand
  • break down
  • marketing funnel
  • new customer CAC
  • new vs returning customers
  • attribution window
  • FB ads performance
  • marketing funnel

Are you currently using Triple Whale/Northbeam/Rockerbox? Save 90% on your bills by switching to Kendall First-Party Attribution.

Kendall is currently available by invitation only. Click "Request Access" to join our waitlist, or message Brad on LinkedIn.

4 reasons why Kendall is better

All about new customer acquisition

See which campaigns help you get new customers the best.

Precise marketing funnel breakdown

See which campaigns work best at each step: top, middle, or bottom of the funnel.

6-month tracking window

Never miss a customer touchpoint. From the first visit to the purchase.

Super fast sitespeed

Full integration with Shopify’s own pixel means quickest page loading possible.

Built by experts in machine learning and Ecommerce

Our team has extensive experience in AI and big data from Google, Branch Metrics, and Wall Street. We initially developed Kendall to bolster our own DTC business, which has generated over $40 million in revenue in just five years.

Rishi Khaitan
Head of Tech

Product manager at Google and startup product exec. UC Berkeley and MIT

Jackie Kim
Head of Design

Founder & CEO of Maelove, a DTC skincare brand.

Brad Yim
Head of Data

Hedge fund quant. UVA, MIT and Wharton.

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