What Drives Us
We care deeply about entrepreneurs, and we know building an e-commerce business can be a difficult road to navigate. Everyday, we strive to empower independent stores to succeed by giving them the tools to lower their CAC, better understand their operations, and identify leaky checkout flows and poor-performing ads.
How We Got Here
2018
We start a DTC brand and quickly run into major analytics roadblocks when trying to grow the business.
2019
When speaking with other store owners on ecomm forums and Slack communities, we find that most other store owners are encountering similar analytics and attribution challenges to our own.
2022
We start building an analytics app and start using it internally to help us grow our own business. This app will eventually become Kendall.
2023
Kendall launches to empower other store owners to grow efficiently like we have.
Kendall by the Numbers
10M+
Ads checked for poor performance
100M+
Orders provided with accurate attribution
$200M+
Ad Spend analyzed in 2024
500K+
Unique Landing Pages processed for conversion rate optimization