Killer attribution and analytics

  • for Ecommerce
  • for $95/month
  • to optimize ad spend
  • to maximize profit
  • to grow your sales
  • for Ecommerce

Get the same first-party attribution as Northbeam, Triple Whale, and others—all for a flat rate of $95/month, regardless of store size. Plus: 30 day free trial and no annual contracts.

Currently using Triple Whale or Northbeam? We support their tracking parameters for seamless transition.

True 5 minute install and setup.


5 reasons why Kendall is better

More Pre-built Reports

Get easy insights into a huge range of KPIs - from sales and contribution margins to CPM, CTR, and CPC, as well as click-through and view-through breakdowns. Updated daily.

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Constant Intraday Updates

Kendall monitors your sales and ad spend throughout the day, sending you alerts in case of significant drops or spikes. This proactive approach helps you react quickly to business-critical events without you having to be glued to your screen.

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Faster Website

Kendall is the ONLY attribution app that directly integrates with Shopify's native pixel, simplifying your setup and maintaining optimal website speed by eliminating the need for extra tracking scripts.

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Do You Know Your New Customer Ratio?

Receive a detailed breakdown of new versus returning customer sales for each campaign. Optimize your marketing by doubling down on the winners and cutting the losers.

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6-month tracking window

If your customer's journey takes 6 months, you'll still be able to see every touchpoint from their first visit to the purchase. No more lost customer journeys.

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Built by experts in machine learning and Ecommerce

Our team has extensive experience in AI and big data from Google, Branch Metrics, and Wall Street. We initially developed Kendall to bolster our own DTC business, which has generated over $40 million in revenue in just five years.

Rishi Khaitan

Head of Tech

Product manager at Google and startup product exec. UC Berkeley and MIT.

Jackie Kim

Head of Design

Founder & CEO of Maelove, a DTC skincare brand.

Brad Yim

Head of AI

Hedge fund quant. UVA, MIT and Wharton.

Are you also an MIT-connected startup?Partner up with us. Find Kendall on